Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.
At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.
He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview John Gentry, President of Spot Runner. With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications. Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
This week Co-Hosts Brad Forsythe and Ray Schilens interview Michael Findlay, author of "The Value of Art" and director of Acquavella Galleries.
Born in Scotland in 1945, Michael Findlay is a highly experienced and internationally renowned gallery director, art dealer and writer. He is currently a Director of Acquavella Galleries, which specializes in Impressionist and Modern European works of art and post-war American painting and sculpture.
Mr. Findlay directed one of the first galleries in the SoHo neighborhood of New York in the 1960s. He established his own gallery in SoHo from 1969-1977. During that time, he was the first dealer in the United States to show the work of Joseph Beuys, Sean Scully and several other important European artists, and also gave American artists such as John Baldessari, Hannah Wilke, Stephen Mueller and Billy Sullivan their first solo exhibitions in New York.
From 1964 until 1984, Mr. Findlay bought and sold Impressionist and twentieth century works of art on behalf of American and European private collectors. In 1984, he joined the staff of Christie’s Auction House and was head of the Impressionist and Modern Paintings Department until 1992, when he became International Director of Fine Arts and a member of Christie’s Board of Directors. At Christie’s, he supervised the sale of many important collections, including the collections of William and Edith Mayer Goetz, John and Frances L. Loeb, Mr. and Mrs. Paul Mellon, Hal B. Wallis, and Victor and Sally Ganz. He was also responsible for the sale of Portrait ofDr. Gachet, a painting by Vincent van Gogh which sold for $82,500,000.
Mr. Findlay retired from Christie’s in 2000 and began to serve on the Art Advisory Panel for the Internal Revenue Service of the Treasury Department of the U.S. Government in 2001. In 2009, he was elected Vice President of the Art Dealers Association of America and is currently Chairman of the ADAA Appraisal Committee. He remains a visiting lecturer at Christie’s Education and serves on the Academic Advisory Board. His first book, The Value of Art, will be published in English and German by Prestel Publishing in April 2012. Mr. Findlay is married with two children.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Jane Maas, author of "Mad Women." Jane began her advertising career at Ogilvy and Mather as a copywriter in 1964 and eventually became a creative director and agency officer, leaving in 1976 to become a Senior Vice President at Wells Rich Greene. She was named president of the New York advertising agency Earle Palmer Brown in 1988. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How To Advertise, first published in 1977, which is still in print and has been translated into 17 languages. Today, she serves as marketing consultant to a number of Fortune 500 companies and conducts marketing seminars for the Association of National Advertisers. Jane currently lives in New York City.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter.
Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times. He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV. In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner. Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more. Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. She writes a popular expert blog at Fast Company, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. Prior to founding Exponential Edge, she was an executive at HP for 15 years and was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.
He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.
Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.
Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple, Audi and Nokia to the London 2012 Olympics. Our works have shown in galleries from the Victoria & Albert Museum - London, The Museum of Modern Art - New York to Colette - Paris.
Matt has lectured to audiences worldwide including D&AD President's Lecture Series, Cambridge University and Apple stores across the USA.
Motivated by the pursuit of the new, creative research and development are central, leading to self-initiated pieces and unique projects for brands, galleries, collectors and consumers.
The Guardian newspaper listed the studio as one of the Top 50 designers in the UK.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Brad Forsythe & Ray Schilens interview David Aaker, Author of "Brand Relevance." David is Vice-Chairman of Prophet (www.prophet.com), an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. One of the world’s leading gurus on branding and the winner of three awards for lifetime contributions to the science of marketing, he has published over 100 articles and fourteen books, including Strategic Market Management (Wiley), which have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. He has a regular column in AMA marketing News called “Aaker on Branding.” He lives in Berkeley, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively adn informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Simon Thorneycroft, co-founder of Perspective:Branding. As one of the most knowledgeable design strategists and corporate identity experts in the United States and Europe, he has a keen understanding of many critical and often controversial issues relating to commercial art, packaging, environmental design, and retail appeal.
Having been the youngest Creative Director for Landor Associates, one of the world’s leading strategic brand consulting and design firms, as well as a corporate background stateside at Morningstar Farms and Dean Foods, Simon has firsthand experience in one of the strongest and resilient industries that create household names.
With over 15 years of experience, Simon directs a talented group of forward-thinking designers and brand strategists as the Chief Creative Officer for Perspective:Branding (www.perspectivebranding.com), one of the California Bay Area’s most underrated and independent strategic design consultancies. His design work has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos’ Quest, as well as Graphic Design USA’s American Package Design Award for both Doritos and PLEO.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Eduardo Porter, author of The Price of Everything: Solving the Mystery of Why We Pay What We Do. Eduardo Porter has been on the staff of The New York Times since January
2004, covering economics, and joined the paper’s editorial board in July 2007.
He began his journalism career in 1990 as a financial reporter for Notimex, the
Mexican news agency, in Mexico City. He was a correspondent in Tokyo
(1991-1992) and in London (1992-1996). In 1996, Porter was appointed editor of
the Brazilian edition of América Economía, a business and economics
magazine based in Sao Paulo. In 2000, he became senior special writer for The
Wall Street Journal, based in Los Angeles, covering the Hispanic population
in the United States.
He is a graduate of the Universidad Nacional Autónoma de
México. He has an MSc in quantum fields and fundamental forces from Imperial
College of Science, Technology and Medicine in London.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Lisa Hershman, CEO of Hammer and Company. Hershman
is a seasoned business professional and author, who brings a wealth of
real-world experience and an innovative styleto her position at Hammer
and Company.
Prior
to joining Hammer and Company, Hershman served as Corporate Senior Vice
President of Operational Excellence at Avnet, Inc., the world’s largest B2B
distributor of electronic components and computer equipment. Hershman’s
successful management of Op Ex initiatives in the 72 countries in which Avnet
has operations led to her being honored with the 2008 Avnet corporate
Chairman’s Award.
Hershman's
global implementation of Hammer principles at Avnet led to an extensive
multi-year collaboration between Hershman and Hammer. Her practical experience,
engineering background, and engaging presentation style led to her selection as
Dr. Hammer's successor at Hammer and Company.
Previously,
she led Process and Resource Development efforts at Brightpoint, a $2 billion
provider of integrated logistics services, where she reduced defects per
million by 97 percent in 3 months. Her skills as an engineer were honed during
her time with General Electric, where she managed a portion of the Seawolf
submarine program.
Hershman,
co-author of the business guide Faster,
Cheaper, Better; The 9 Levers for Transforming How Work Gets Done
(rated 8 out of 10 by Inc.
Magazine), is an inspirational and sought-after speaker and
conference moderator/leader both in the United States and abroad. She is a
regular contributor to BusinessWeek and her columns have appeared in Forbes.com
and Foxnews.com. She has appeared as a business expert on Fox
Business News, the Jim Bohannon Show, the Ron Insana Show,
and other nationally syndicated business radio programs.
Lisa
has also been featured addressing current trends affecting women in the
corporate world for Fortune Magazine and Monster.com. She served
as the Chairwoman of Avnet’s Executive Women’s Forum, as National Secretary of
the Business and Professional Women's Foundation (BPW USA), and as part of the
Indiana Commission for Women. She currently serves as a Board Member for CAM-I.
Hershman earned her degree from Clarkson University, studying engineering and industrial distribution.
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
Co-Hosts Brad Forsythe and Ray Schilens interview Rafi Mohammed, author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. Rafi has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.
He is the author of The Art of Pricing (Crown Business, October 2005), which is the first managerially relevant book on pricing and has been translated into seven foreign languages. He is a co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition - April 2003, McGraw-Hill/Irwin) which has been adopted by over 200 universities globally. Rafi's follow-up pricing book, The 1% Windfall, was published by HarperBusiness in March 2010.
Rafi's doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has previously worked on pricing issues at the FCC during the telecommunications deregulation and Monitor Group. He has testified as a pricing expert in six public policy commission hearings. Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).
For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and
snappy in dress, Andy Nulman has been creating and leading major media projects
for over three decades. Currently the President and CMO of Airborne Mobile,
which he co-founded in 1999 with Garner Bornstein, he provides the company with
the insight and creativity necessary to successfully strengthen brands like
Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative
mobile content and applications. In 2006, Airborne was honored as North
America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one
year after being sold to Japan’s Cybird Holdings for over $100 million. In
2008, he and Garner repurchased the company and are now the majority
shareholders.
Prior to Airborne, Andy was
best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs
International Comedy Festival, the world's first and largest comedy event. From
1985 until 1999, he transformed it from a two-day show to a month-long cultural
happening, attracting over 2 million visitors per year to see talent the likes
of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and
Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a
variety of languages, all over the world.
An acclaimed and
thought-provoking public speaker/showman, motivating and challenging Fortune
500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman
has also written two best-selling books, “How To Do The Impossible” and “I
Almost Killed George Burns.” Other accomplishments include being named one of
the “Top 40 Under 40” business leaders by the Financial Post in 1997, being
voted one of the Top 100 Montrealers of the 20th Century by the Montreal
Gazette in 2000, and being honored as a distinguished recipient of the McGill
Management Achievement Award in 2004.
In his spare time, Andy is
also an oft-published author, inventive stage director, half-decent
snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of
Surprise in marketing (check him out all over this here blog). He sits on the
Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX
Venture: SHH), and the Groupe Juste Pour Rire, Inc.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe & Ray Schilens interview Misty Locke, President of
Range Online Media and Chief Strategy Officer of iProspect. She has been named
one of Fast Company Magazine’s Top 25 Women Business Builders and has advanced
Range Online Media to become a leading search marketing and interactive agency.
She has served as the president of Range Online Media since she co-founded the
award-winning company in 2001. She has also led the company’s strategic direction
and growth since its inception and through its recent acquisition by Aegis PLC.
Under her leadership, Jupiter Research named Range as having the highest
average client satisfaction rating in the search marketing industry for the
past four consecutive years. In 2010, Range Online Media was listed on the 30
Best Companies to Work for in Marketing and Media by AdAge. They’ve also won a
2009 OMMA Award for online advertising creativity in search marketing for Cole
Haan, and SES Awards in 2009 for Best Use of Local Search for their work with
Reliant Energy and in 2008 for Innovative Use of SEO with Nike. Additionally,
Range Online Media was named to the 2007 and 2008 top 25 search marketing
agencies in America by AdAge and to Inc. Magazine’s Inc. 5,000 list of fastest
growing private companies in 2007 and 2008.
Locke is active on agency and search advisory boards for Google, MSN and Yahoo!
and is passionate about creating an industry environment of accountability to
marketers and consumers. At iProspect she is responsible for the organization’s
strategic direction, as well as maintaining the firm’s industry relationships.
For the past three years Misty has been an active member of the Shop.org Board
of Directors, a division of the National Retail Federation. She works with
clients ranging from Journeys and Neiman Marcus to Cole Haan, GAP and Wyndham
Hotels & Resorts to build successful search marketing and interactive
strategies that are unique in design and implementation, yet built to scale and
achieve each client’s individual business goals.
Misty Locke has published numerous articles for industry leading publications
including OMMA Magazine, DM News, iMedia Connection and more. Locke is a
regular speaker at influential industry conferences, including Luxury Interactive,
Shop.org, Search Engine Strategies, Search Marketing Expo, eTail,
WebmasterWorld, and ad:tech. Misty holds a BA in Corporate Communications from
The University of Texas and makes sure to prioritize her schedule around Texas
Longhorn home games.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In
order to entertain his customers, professional Hollywood tour guide
Stephen Schochet began to research and tell little vignettes about
stars, movies, directors, producers , etc. The anecdotes got such a
positive response that Schochet reasoned they could be told in other
mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies!
features over 1,000 of such stories and represents over twenty years of
research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard."
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program.
Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.”
As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.
In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times.
He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV.
In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner.
Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks.
Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more.
Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely
respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in
Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and
size on their growth strategies.
As U.S. Chairman and CEO of
Publicis Worldwide, the centerpiece of the $4.6 billion global marketing
services company, he helped craft and implement growth strategies of some of
the world’s largest companies and brands, including BMW, L’Oreal, Nestle,
Southwest Airlines, T-Mobile, and Novartis’ Teraflu and Triaminic. As an
entrepreneur, he grew an advertising agency into a successful national
business.
Robert bloom lives in New York City and Italy.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an
internationally known social theorist on consumerism and its impact on
business, innovation and strategy. As a consultant to corporate leaders in many
of the world’s best-known companies, Gerzema is a pioneer in the use of data to
identify social change and to help companies both anticipate and adapt to new
consumer interests and demands. John oversees BrandAsset® Valuator, the
world’s largest database of consumer insights. In his Business Week bestselling
book The Brand Bubble, he identified the
beginning of changes in consumer attitudes that preceded the financial crisis.
It was voted the third best of Amazon’s
best business books of 2008 and in the best marketing books by Strategy + Business for 2009. A frequent
essayist, columnist and commentator, John has been interviewed reviewed and
appeared in The Economist, Financial Times, New York Times, Harvard Business
Review, Strategy & Business, CNBC, Bloomberg, Fox Business, Inc. Newsweek
among others. He is an in demand public speaker
and a much sought-after source for the business press. His 2009 TED lecture — “The Post Crisis Consumer” —
has been viewed by tens of thousands of people. Angela Ahrendts, CEO of
Burberry, said the following after John’s presentation:
“John’s presentation to our management team in London was outstanding.
He brought us a perspective on innovative digital marketing from outside our
industry that was extremely refreshing and inspiring.”
Along with his partner, Pulitzer-Prize winning writer Michael D’Antonio John’s new book, Spend
Shift: How The Post Crisis Values Revolution is Changing The Way We Buy,
Sell and Live (Wiley & Co.) explores
consumerism after the Great Recession. John is a board advisor to Wanderfly.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview Paul French, a Shanghai based editor, author and analyst. His own books include several
histories including a history of North Korea, a biography of Carl Crow, an
American advertising agent who became a ‘guru’ on doing business in Shanghai in
the 1930s and a study of foreign journalists in China before 1949, Through the Looking Glass. He is also
the co-author of a study of China’s changing energy needs (Oil on Water) and an analysis of China’s rising obesity problem and
healthcare system (Fat China).
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture.
In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising.
He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribute (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomena) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sport network with his dynamic “IN Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on.
The only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. And in 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture.
In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribute (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomena) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sport network with his dynamic “IN Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on.
The only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. And in 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of
Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not
the most respected) strategists” by Consulting
Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved,
Always-Connected Economy.As a
consultant, she has worked with some of the most innovative Fortune 500 and
start-up companies in the world to gain a market edge in today’s exponential
economy. She writes a popular expert blog at Fast Company, and Chairs the
Strategy & Growth Roundtable for the Harvard Business School Association of
N. California. Prior to founding Exponential Edge, she was an executive at HP
for 15 years and was recognized in an annual report for infusing HP with “new
revenue streams, new technologies, and new business models.” She holds an MBA
from Harvard Business School and a B.S. from U.C. Berkeley.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co Hosts Ray Schilens and Brad Forsythe interview Pete Blackshaw, Executive Vice President of Nielsen Online EVP. Pete is a recognized expert in interactive marketing,
word of mouth, and consumer understanding. He brings a broad range of
experience to his role as Executive Vice President of Strategic Services for NM
Incite, including public policy, interactive marketing, and brand management.
In his previous role as Executive Vice President of Digital Strategic Services
for Nielsen, Pete and his team worked with many of the world’s top brands and
corporations to develop cohesive, consumer-centered dig.
Pete joined The Nielsen Company through the Nielsen BuzzMetrics’
acquisition of Intelliseek, where he served as Chief Marketing and Client
Satisfaction Officer and was responsible for major client engagements and
marketing efforts. In 1999, he founded PlanetFeedback.com which Intelliseek
acquired. Prior to starting PlanetFeedback.com, he spent several years at
P&G focusing on interactive marketing and brand management. Pete began his
career as press secretary and legislative consultant to California State
Senator Art Torres where he guided several consumer-focused bills to passage
and initiated the nation's first "intera
legislative hearing.
Pete is author of “Satisfied Customers
Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s
Consumer-Driven World.” He writes a bi-weekly column in Advertising Age and
co-founded the Word-of-Mouth Marketing Association (WOMMA). He currently serves
as Chairman of the Board of the National Council of Better Business Bureau
(BBB) and sits on the National Advertising Review Council. Pete is a graduate of Harvard Business School and the
University of California Santa Cruz.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co Hosts Ray Schilens and Brad Forsythe interview Pete Blackshaw, Executive Vice President of Nielsen Online EVP. Pete is a recognized expert in interactive marketing,
word of mouth, and consumer understanding. He brings a broad range of
experience to his role as Executive Vice President of Strategic Services for NM
Incite, including public policy, interactive marketing, and brand management.
In his previous role as Executive Vice President of Digital Strategic Services
for Nielsen, Pete and his team worked with many of the world’s top brands and
corporations to develop cohesive, consumer-centered dig.
Pete joined The Nielsen Company through the Nielsen BuzzMetrics’
acquisition of Intelliseek, where he served as Chief Marketing and Client
Satisfaction Officer and was responsible for major client engagements and
marketing efforts. In 1999, he founded PlanetFeedback.com which Intelliseek
acquired. Prior to starting PlanetFeedback.com, he spent several years at
P&G focusing on interactive marketing and brand management. Pete began his
career as press secretary and legislative consultant to California State
Senator Art Torres where he guided several consumer-focused bills to passage
and initiated the nation's first "intera
legislative hearing.
Pete is author of “Satisfied Customers
Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s
Consumer-Driven World.” He writes a bi-weekly column in Advertising Age and
co-founded the Word-of-Mouth Marketing Association (WOMMA). He currently serves
as Chairman of the Board of the National Council of Better Business Bureau
(BBB) and sits on the National Advertising Review Council. Pete is a graduate of Harvard Business School and the
University of California Santa Cruz.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co Hosts Ray Schilens and Brad Forsythe interview Edward Jay Epstein, author of The Hollywood Economist. Edward studied government at Cornell and Harvard, and received a Ph.D from Harvard in 1973. Edward's master's thesis on the search for political truth ("Inquest: The Warren Commission and the Establishment of Truth" and his doctoral dissertation ("News From Nowhere") were both published as books. He taught political science at MIT and UCLA for three years but then decided that researching and writing books was a far more educational enterprise. He has now written 14 books, some of which are on his website, www.edwardjayepstein.com. He is currently writing a book on the 9-11 Commission.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Brad Forsythe and Ray Schilens interview Lisa Gansky, author of The Mesh – Why the Future of Business is Sharing. Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships.
As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa & the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995 where she then directed Internet Services for AOL through 1997. Lisa has been an investor and board member of more than twenty internet and mobile services companies.
Currently, Lisa serves as a board member and investor of Me Please, Squidoo, TasteBook, and Dos Margaritas, an environmental foundation. She is an advisor/investor in several new ventures including: New Resource Bank, Slide, Instructables, Nuko toys, Addis Creson, and Greener World Media.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Brad Forsythe and Ray Schilens interview Lisa Gansky, author of The Mesh – Why the Future of Business is Sharing. Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships.
As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa & the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995 where she then directed Internet Services for AOL through 1997. Lisa has been an investor and board member of more than twenty internet and mobile services companies.
Currently, Lisa serves as a board member and investor of Me Please, Squidoo, TasteBook, and Dos Margaritas, an environmental foundation. She is an advisor/investor in several new ventures including: New Resource Bank, Slide, Instructables, Nuko toys, Addis Creson, and Greener World Media.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
Co-Hosts Brad Forsythe & Ray Schelins interview Joe Philport, President & CEO of the Traffic Audit Bureau for Media Measurements, Inc. Joseph joined the TAB, as President and CEO in September 2002.The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.
He is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award
for innovation in research.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
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