Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at Illinois College who has a 45” vertical. Tucker, a senior plays basketball at the Division III school and [...]
The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social generation. Life, National Geographic and Playboy (not just for the articles) are among the most influential magazines of the twentieth century [...]
Time 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing Edge podcast recorded on Blog Talk Radio. In the weeks leading up the Facebook’s opening day of trading, General Motors publicly said they [...]
Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of _________ . Fill in the blank, tweets, mentions, hashtags, click throughs, and the list is familiar. It may have been a curse that marketers seized social [...]
Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of social media. During the week of February 13, gatherings in 13 cities around the world focused on social media topics, including analytics, [...]
I love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about “making their experience better” do you? No really do you believe retailers will pay millions of dollars on research about consumer behavior [...]
Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that launched Tweetsgiving and raised money to help build a school in Tanzania in 2008. [...]
Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspothttp://www.hubspot.com/pistachio/. Digital content is the ingredient for all types of digital marketing, online or off. For example, a video case study can be edited into separate clips that address a focused issue. This clip can be on [...]
Time 13:22 The year end blog posts about marketing ideas for 2012 are endless. The one constant is is content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. Stop it should almost insult your intelligence, if you are a thinking person, for [...]
Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. (now called USA2everywhere) This is a company that reduces international shipping costs by [...]
We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups that contribute content in social. The group was sports bloggers, true bloggers in that they are [...]
Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference. Fast forward several [...]
Time 25:00 I scheduled this interview with Livingston to talk about his book Welcome the Fifth Estate, but issues surrounding Google+ rose to a higher level so we talk both in this podcast. And yes we do get into the online differences between Livingston and Chris Brogan, two friends of mine. First the book and the idea [...]
Time 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. But not a day later, consumer products [...]
Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military traveling to and from war zones using Delta Airlines is not a new thing. A YouTube video of military personnel [...]
Time 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. He is the Chief Creative Officer and founder of Strother Communications Group and a visiting faculty professor of PR and strategic communications planning at the University of Minnesota. [...]
Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Executive Vice President of Nellymoser, a firm that created successful interactive campaigns for Sports Illustrated Swimsuit edition, and a thought leadership campaign for [...]
Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper context of this post. In short, individuals on Empire Avenue are traded like stocks and commodities. Their price is a function [...]
Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Sutton incorporates many of the skills necessary to thrive in the social space. He’s a former broadcast journalist telling a story with images, sound and words. [...]
Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask the question why will this new technology help us solve X. Today we are talking about the technology of QR [...]
Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for the transactions – no apps, no plugins required. Recently Angie Schottmuller @aschottmuller wrote a post about this campaign Home Depot [...]
Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [...]
Time 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up. Dick Vitale calls Tucker, the hi riser Elevator Man. Tucker is a 5’ 11” guard at Illinois College who has a 45” vertical. Tucker, a senior plays basketball at the Division III school and [...]
Time 24:59 The second part of this Marketing Edge podcast interview with author of the book The New Small, Phil Simon and Albert Maruggi talks about the type of consumer that the “New Small” economy may be creating. Picking up where Chris Anderson, the author of the book Free, a tome about the free economy. In [...]
it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss. The classic case of you don’t know love [...]
Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely makes enabling technologies easy to understand and more importantly practical for business decision makers. In his [...]
Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google. Groupon’s CEO Andrew Mason will tell you, and Charlie Rose in a recent interview, that those numbers are possible because of [...]
Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Ojeda-Zapata, author of the new book iPad Means Business, is a prolific writer who considers Twitter as an oracle of information. Admittedly, the rule of thumb is a [...]
Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this episode focused on how mobile computing is impacting industries such as health care, real estate, legal, and other small businesses. [...]
Time 28:27 This is the second part of a two part conversation with Bob Crawshaw on the topic of social media and tourism. Bob directs social media for the Australian War Memorial a museum and interactive center in Canberra Australia. Given the long travel for most tourists to get Down Under, social [...]
Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. I mean real war stories and social media plays a role in sharing the realities of [...]
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