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Nationwide's Steven Schreibman on Why Insurers Should Not Fear YouTube

Published: 10/31/08 01:00 PM EDT

Steven Schreibman, who helped launch Nationwide's “Life Comes at You Fast” and other high-profile marketing campaigns, urges insurance marketers to leverage the power of viral marketing. Schreibman is a keynote speaker at the Insurance Marketing and Advertising Summit, set for Thursday, Nov. 6, at the Marriott Marquis in New York City.

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